Marketing Degree Programs

Marketing

Build a fast-paced career at the intersection of data and creativity with a major in Marketing from Dean College.

Program Overview

In a consumer-driven world, savvy marketing professionals are more in demand than ever. With a bachelor’s degree in Marketing from Dean College, you’ll gain the experience and know-how to influence consumer behavior through any medium and in any market.

From traditional advertising opportunities like magazine ads and billboards to current social media strategies, live event marketing and e-commerce, you’ll build the skills it takes to work in the ever-changing marketing industry. You’ll take both core business courses and highly focused, major-specific courses that include integrated marketing communications, advertising and marketing analytics. You’ll study consumer behavior and brand management, perform market research, create digital content, analyze data sets, develop strategic marketing plans and so much more. And you’ll learn how to develop innovative marketing ideas while leveraging facts and data to ensure your marketing efforts reach their target audiences.

You’ll also have the opportunity to apply your knowledge and skills to real-world situations by working with companies to solve real marketing challenges. Whether your strengths include creativity, writing, math or data analysis, a Marketing degree from Dean College will set you up for success in a wide range of job opportunities.

Dean College Professor Kelly Rys presenting to her marketing classroom.

Feature Story

Dynamic new courses are coming for the 2023-24 academic year. These courses will help students develop real-world skills as they enter the workforce.

Dean College professor working with a student

Dean R. Sanders ’47 School of Business Faculty

Gain valuable insights from our faculty, who have firsthand business knowledge as consultants, executives and entrepreneurs.

Beyond the Classroom

Dean College student outside of Gillette Stadium

As a marketing major at Dean, you’ll have ample opportunity to practice your skills in the professional world.

You’ll network and learn from guest speakers in the marketing field, consult with a local company to help solve real business challenges or land a coveted marketing internship to gain valuable real-world experience.

Our graduates go on to dynamic careers in small businesses, entrepreneurial ventures, government, multinational corporations and beyond. With a bachelor’s degree in Marketing from Dean College, you’ll have the conceptual, quantitative and analytical skills that set you apart in today’s business world. Interested in working in marketing for sports teams, venues or other athletic organizations in particular? Learn more about careers in sports.

Get Involved

Learn more about how to get involved with student organizations, activities and exclusive learning opportunities.

Business Club Dean College’s group for students in the Dean R. Sanders '47 School of Business.
Internships & Experiential Learning Get hands-on experience through The Center for Business, Entertainment and Sport Management.

Internships & Experiential Learning

Go behind-the-scenes of some of the biggest sports operations, network with industry leaders and professionals in the field, and find internship and career opportunities through The Center for Business, Entertainment and Sport Management and our academic partners, including Kraft Sports + Entertainment and the Providence Bruins. Learn more about The Center.
Dean Leadership Institute Interact with industry leaders through the Dean Leadership Institute’s dynamic programming.

Dean Leadership Institute

The Dean Leadership Institute (DLI) offers numerous events and programs for you to learn from industry leaders right here on campus. Hear from national business leaders through the annual Executive Lecture Series, with past speakers including executives from Nike, Microsoft, The Kraft Group, Life is good and more. Attend Leadership in Action presentations, offered at least six times per year, to interact with regional business leaders and learn from their success. Learn more about DLI.

Uniquely Dean

Two Dean College students talking on the Dean College campus.

Build your resume and your network through the unique programming that the Dean College Marketing program has to offer.

Interact with high-level professionals in the classroom, including New England Patriots and New England Revolution executives.
Enjoy access to Gillette Stadium and other Kraft Sports + Entertainment facilities as a laboratory for learning.
S&P Global IQ available to all students and integrated in many courses.
Learn from industry leaders who offer insights and share their experiences through the Dean Leadership Institute.
Network with industry leaders, gain exclusive learning opportunities and pursue internships with The Center for Business, Entertainment and Sport Management.
Selected students participate in the International Accreditation Council for Business Education's Regional Conference where they are presented a case and challenged to develop an analysis and suggest potential solutions against other teams.