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Sport Management

Sport Management

Launch an exciting career inside professional or collegiate sports organizations with a degree in Sport Management from Dean College.

Program Overview 

Combine your love of athletics with the opportunity to manage a successful organization.

The Sport Management major, within the Dean R. Sanders ‘47 School of Business, leverages coursework from a variety of our top-notch degrees, like business management, athletic coaching and recreation management, exercise science, and marketing. You’ll learn the proven business principles and organizational management strategies necessary to launch a successful career in sales or marketing; managing sports organizations and venues; working with athletic directors and coaches; and so much more. Dean also offers the following track within the Sport Management Major:

Core courses and electives you might take as a Sport Management major include:

  • Principles of Economics
  • Statistical Analysis and Decision Making
  • Sport Law
  • Venue Management
  • Psychology of Sport
  • Business Policy and Strategic Management
  • History and Philosophy of Sport and Physical Activity

As the exclusive academic partner of Kraft Sports + Entertainment, the holding company for the New England Patriots and New England Revolution, Dean provides our Sport Management majors with the unique privilege of learning from sports industry veterans. Additionally, the Dean Leadership Institute and the Dean College Center for Business, Entertainment and Sport Management gives students a plethora of networking, internship and career opportunities.

ESports and Gaming Administration

Dean College offers an eSports and Gaming Administration track, specifically focused on this rapidly growing and lucrative industry. In this track, you’ll learn how eGames are made, team/league management, eSports events planning, and marketing. 

Dean College professor working with a student

Dean R. Sanders ’47 School of Business Faculty

Gain valuable insights from our faculty, who have firsthand business knowledge as consultants, executives and entrepreneurs.

Beyond the Classroom

Dean College students on a tour of Gillette Stadium Build your skills, your confidence and your network as you work your way up through the sport management field.

As a Sport Management major at Dean, you’ll gain real-world experience by participating in both on and off-campus opportunities. As the exclusive academic partner of Kraft Sports + Entertainment, the holding company for the New England Patriots and New England Revolution, you will meet with and learn from sports industry veterans. Additionally, the Dean Leadership Institute brings to campus national and international industry leaders who offer unique insight into the business and sport management world. And the Dean College Center for Business, Entertainment and Sport Management gives students exclusive internships with major organizations; access to facilities, stadiums, special events, team practices/training; and the option to participate in a variety of community service projects. Our students have completed internships at leading sports organizations in the area, like the New England Patriots, New England Revolution, Pawtucket Red Sox, Providence Bruins, WEEI Sports Radio and more.

After graduating, you find our Dean Bulldogs working at places like the Boston Red Sox, Los Angeles Dodgers, New York Mets, Boston Celtics, New England Patriots, Cape Cod Baseball League, WEEI Sports Radio, the YMCA, various collegiate athletic programs and so much more. Find out more about how you can launch an exciting career in the field.

Dean College student in front of Gillette Stadium

Sport Management Career Panel

Hear from industry leaders as they share advice on launching your career in the sports and entertainment industry.

Get Involved

Learn more about how to get involved with student activities, organizations and experiential learning opportunities.
  • Dean College students gaming during an Esports tournament
    eSports Club Dean College’s student-run club for online sports and competitive gaming.
  • Dean College athletics
    Dean College Athletics Combine your passion for sports in class and on the field.
  • Dean College student in front of Gillette Stadium
    Internships & Experiential Learning Get hands-on experience through The Center for Business, Entertainment and Sport Management.

Uniquely Dean

A Dean College student studying on a laptop Take advantage of real-world opportunities through the unique programming that the Sport Management program has to offer.
  • Complete multiple, for-credit internships with a local or regional professional sports organization or venue such as Patriot Place, New England Patriots, New England Revolution and the Cape Cod Baseball League.
  • Tour professional facilities and arenas, such as Gillette Stadium, the New England Revolution Training Center, and Helix Esports at Patriot Place, an esports gaming center and the official practice facility for the Boston Uprising.
  • Network with experienced sport management executives through the Dean Leadership Institute, which hosts the Executive Lecture Series and Leadership in Action series throughout the year. Past speakers have included executives from The Kraft Group, Nike and so much more.
  • Apply your new skills and knowledge in real-world situations through on- and off-campus consultant projects.
  • Explore internships and experiential learning opportunities with The Center for Business, Entertainment and Sport Management.
Read more from Camille '17
Read more from Angel ’23
Read more from Jada '23
Read more from Sam '22
Camille Johnson ’17

The greatest thing about Dean is its partnerships with professional teams and a plethora of opportunities for internships in sports, which are so important in order to maximize and find your strengths in such a demanding career. Since graduation, I’ve had the opportunity to work for both Major League Baseball and the National Basketball Association corporate offices – and now the front office of the Brooklyn Nets!

Angel Rivera

I chose Dean for the resources they offer, giving me the best possible chance to be successful after graduation. As a student-athlete who is a Sport Management major, not only is the team I play for important, but so is how my school can help me with life after college. I am constantly presented with a variety of academic opportunities and internships.

Jada Fields

As a dual athlete, many of my coaches have pushed me to try different things and helped me find jobs in sports and athletics, including my internship with the assistant athletic director on campus. I have a lot of opportunities to pursue my goal of working in finance for professional sports.

Sam Grandfield

I was able to work during the sporting events at Dean, take classes in topics like coaching and venue management and intern with the Providence Bruins. I gained firsthand knowledge of the skills I needed to develop in order to be successful in the sports world.

RECENT STORIES

Check out the news and stories below to learn more about being a Sports Management major at Dean.

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Three students on the field at Gillette Stadium.

Our sport management students have the opportunity to experience experiential learning at major sports facilities, like Gillette Stadium, home to the New England Patriots and Revolution.

A professor explaining sports management to a group of students who are gathered around listening.

A professor explaining sports management to a group of students who are gathered around listening. 

A student stands proudly smiling in front of Gillette Stadium.

A terrific internship resource is the Center for Business, Entertainment and Sport Management, a partnership between Dean College and the Kraft Sports + Entertainment. 

Students receiving a tour of Gillette Stadium sit overlooking the field.

With an associate or bachelor’s degree in sport management from Dean College, you can combine your love of athletics with the chance to manage a successful organization.