Your Guide to Becoming a Sports Marketer: Steps to Kick-Start Your Career
For many people, working in sports is more of a calling than it is a career choice. If you count yourself among them due to your love of the game, then becoming a sports marketer is probably a dream job. How can high school students find themselves on this career path? It all starts with a degree and some sports knowledge and continues with hands-on practice in the field itself.
Ready to learn more about a career in sports marketing? Here’s what you need to know to kick-start your career.
Earn a College Degree
Marketing professionals usually have a bachelor’s degree in the subject. They enroll in a four-year program in a major like marketing, business management, sport management, or sports marketing. Others may contain the right mix of subject matter to get students ready to succeed in that world, but those are the most common ones.
Learn as Much as Possible
When it comes to working in sports marketing, several college courses will teach you what you need to know. They include courses in communication, marketing, business, management, finance, and more. You’ll also need to sharpen your other skills, including time management, research, tech literacy, and organization, all of which should accompany your college degree.
Get an Internship
It’s practically impossible to get into any field these days, much less marketing, without an internship. Many college marketing and management degree programs now require an internship for college credit to graduate. Beyond that, an internship will give you firsthand experience in the field and help you get to know others who work in sports marketing.
Network with Others in the Field
Networking is an important part of every potential career, and you often need to know the right people to secure a sought-after position. The more people you know in sports marketing, the more likely your chances are of getting your dream job. So, attend every networking event that you can.
Attend Graduate School
In most cases you won’t need to have a graduate degree in sports marketing to get an entry-level job in the industry. However, if you want to move up in the sports marketing world and advance your career, you may need a master’s degree. Consider earning a Master of Business Administration, a master’s in marketing or sports marketing, or any other certification that may pertain to the industry.
Earn Your Sports Management Degree at Dean College
Are you ready to get started on your path to a career as a sports marketer? If so, then it all begins with a degree in sport management from Dean College. Our courses will teach you everything you need to know, from principles of economics to sport law to venue management to the psychology of sport.
Also, as the exclusive academic partner of Kraft Sports + Entertainment, the holding company for the New England Patriots and New England Revolution, Dean provides sport management majors with the unique privilege of learning from industry experts. Additionally, the Dean Leadership Institute and the Dean College Center for Business, Entertainment and Sport Management gives students a plethora of networking, internship and career opportunities.
Ready to take the first step? Request more information, today!