Why Pursue a Marketing and Communications Degree: Career Opportunities and Advantages

Looking for a major that’s almost universally useful? Consider a degree in marketing and communications. Marketing will give you a good background in things like advertising tactics and finding creative ways to utilize data to better target your audience, while a communications degree will expose you to the various media-based career options. Plus, companies in many different fields need those with skills in both these subjects.

But what else can you do with a degree in marketing and communications? Here are just a few of the many career opportunities out there to get you started.

Social Media Manager or Strategist

Social media is crucial these days. Just about any company that wants to capture people’s attention online needs to have a social media account or two. The popularity of Facebook, Twitter, Instagram, and Threads prove this. Working in this field requires two different sets of skills: marketing and communication.

A social media manager is someone who keeps an eye on the accounts, posting current information and responding to followers. A social media strategist is the person who produces campaigns and post ideas, helping the manager every step of the way.

Brand Ambassadors

As the title implies, a brand ambassador is someone who represents a certain brand. This can be done in a number of ways, including online through social media or in-store, handing out food samples at grocery stores. Brand ambassadors have to attend events where they represent the brand, interact with people, and even develop online campaigns in order to capture people from the business’ target market.

Event Planners

Your communications skills will be put to the test when you plan events. Not only do you need to communicate with the many vendors, sponsors, and other companies that will be working or donating things for the event, but you’ll also have to communicate with the people invited or enticed into attending. Plus, you’ll need your marketing expertise in order to advertise the event, and make sure that everything runs smoothly both before, during, and afterwards. Event planners have to deal with a lot of moving pieces, so it’s crucial to have good marketing and communications skills.

Public Relations Workers

Some people work for public relations firms, which represent a number of clients, while others work for separate companies in their public relations offices. With so many options available, it’s clear that the world of PR is pretty varied. However, no matter what type of PR job you end up in, there’s one thing that they all have in common: marketing and communications skills. The job requires you to communicate with the public in writing, and more, whether you’re promoting a product or putting out a proverbial fire.

Consider Attending Dean College

If you want a degree in marketing or communications, then look no further than the programs offered here at Dean College. Ready to take the first step? Request more information, today.